This technique helps you make sure that the data you’re using to make decisions is sound. It can reveal errors in processing or interpretation and identify places where you might need to find new information.

Use this to...

  • Assess the quality and thoroughness of your data.
  • Identify gaps in your data.
  • Confirm that your sources have been properly cited.
  • Measure confidence in your data.

Try this...

Keep on running… This technique is best used throughout a project. Checking the quality of your information should be a full-time job to stop the introduction of any flawed information after your initial check.

That’s a map! Now you’ve checked the quality of your data, why not try a Logic Mapping technique to really put your theories to the test.

Watch out for...

Building trust... Interrogate all your data equally – decisions made on weak or incorrect information will be bad ones.

You see, the thing is… Caveats placed on unconfirmed information can easily get forgotten over time, so try to avoid them where possible.


  1. Create a shared and searchable system. Such as a spreadsheet or database, that includes all your dates, strengths, weaknesses and background on your sources against the business theme.
  2. Review all your sources for accuracy and credibility. How confident are we of this data?
  3. Choose the data sources that appear most critical or compelling to your business theme. Check for alignment in the group.
  4. Weigh up the evidence that supports the conclusions of each source of data.
    What impact will this have on our current sprint? 
  5. Take a second look at any previously dismissed information in light of new facts.
    Collaborate around this data and challenge against the business theme. 
  6. Is there any ambiguous data? If so, has it been correctly interpreted?
  7. What further questions can we ask data to increase our understanding against this business theme? Mark down your level of confidence in each source.

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